Your Trusted HACCP & ISO Certified Produce Supplier in UAE

Experience the unparalleled quality, safety, and freshness of fruits and vegetables, delivered reliably to your business across the UAE.

Eco-Friendly & Pesticide-Free

ISO 22000:2018 Certified

B2B Focused

Fresh & Fabulous Group

About Fresh & Fabulous

At Fresh & Fabulous, we are more than just suppliers; we are your partners in quality. Sourced from the finest local and international farms, our produce meets the highest global standards of food safety, certified by HACCP and ISO 22000:2018. We supply hotels, restaurants, caterers, retailers, and wholesalers with the fresh, nutritious, and flawless ingredients that are the foundation of exceptional cuisine.

Products & Services

We offer a comprehensive range of fresh fruits and vegetables, tailored to the specific needs of the hospitality and retail industries. Whether you need daily essentials or exotic specialties, we are your single source for all your produce requirements.

Fresh Vegetables

From crisp leafy greens, juicy tomatoes, and crunchy cucumbers to root vegetables, gourmet mushrooms, and local specialties. We provide consistent quality and size grading.

Fresh Fruits

A vibrant selection from seasonal berries, citrus, and tropical fruits like mangoes and pineapples to apples, bananas, grapes, and melons. We ensure perfect ripeness and flavor.

Exotic & Specialty Produce

Unique and hard-to-find fruits and vegetables sourced worldwide, from specialty mushrooms to tropical delicacies, curated to make your menu stand out.

Pre-Cut & Prepared Produce

(Optional service) Save your kitchen time and labor with our ready-to-use, washed, peeled, and cut fruits and vegetables, prepared in our certified facility.

Our Quality Assurance Process in Action

This integrated approach minimizes your risk and ensures the produce you receive is not only fresh and delicious but, most importantly, safe.

Quality & Complete Products

We source and deliver some of the finest and fully enriched natural fruits and vegetables from exclusive farms

Sourcing

We partner only with farms and growers who share our commitment to quality and safety.

Inspection

Upon arrival at our facility, all produce undergoes rigorous quality checks for freshness, appearance, and temperature.

Storage

Our produce is immediately moved to climate-controlled cold rooms optimized for specific fruit and vegetable types to maximize shelf life.

Handling

Our staff is trained in superior hygiene practices (GMPs) to prevent contamination.

Delivery

Sealed, refrigerated vehicles maintain the perfect cold chain from our door to yours.

Our Commitment to Food Safety: HACCP & ISO 22000:2018

Your trust is our most important asset. In the food industry, trust is built on demonstrable safety and unwavering quality. Our dual certification in HACCP and ISO 22000:2018 is not just a badge on the wall it is the DNA of our entire operation.

01

HACCP Certification

What it is:
A systematic, preventive approach to food safety.
What it means for you:
We identify critical control points in our handling process where potential hazards can be prevented, eliminated, or reduced to a safe level. This means we proactively manage risks rather than simply inspecting the finished product.

02

ISO 22000:2018 Certification

What it is:
An international standard that specifies the requirements for a food safety management system.
What it means for you:
This certification encompasses HACCP principles but goes further. It ensures robust processes in interactive communication, system management, and prerequisite programs. It covers everything from ** supplier vetting** and staff hygiene training to storage temperature monitoring and transportation hygiene. It’s a holistic guarantee of quality and safety.

B2B Supply Solutions

Flexible, customized orders with consistent weekly deliveries and volume discounts, tailored to meet the unique needs of hotels, restaurants, caterers, and retailers.

Temperature-Controlled Logistics

Our refrigerated fleet preserves the cold chain from start to finish, ensuring produce arrives in peak condition—fresh, safe, and uncompromised in quality.

Dedicated Account Management

A personal account manager oversees your orders, provides prompt support, and guarantees a seamless experience so your operations remain smooth and efficient.

Quality Assurance Monitoring

Every batch undergoes strict inspections for freshness, safety, and appearance, backed by HACCP and ISO standards, giving you confidence in every delivery.

Our Value-Added Services

We go beyond supplying produce by offering tailored solutions, reliable logistics, and personalized support—ensuring freshness, efficiency, and peace of mind.

Our Clients

We are proud to serve leading retailers, wholesalers, hotels, and institutions across the UAE and global fresh produce markets.

News & Media

Stay updated with Fresh & Fabulous in the spotlight—our latest achievements, certifications, partnerships, and insights featured across trusted industry platforms and publications.

Growing Media